Today I attended a 2 hour training session tailored to women who want market their small business brand through Facebook. The information was fantastic.
Grace Hilty, from the Facebook Small Business Team, was the moderator and she was composed and as clear as a bell. The topics ranged from tips for taking better photos (white foam board can bounce light and marble contact paper can make your work surface look expensive when photographing food) and the importance of capturing people's attention in the first few moments of a LIVE video when the sound is off. Great information and we were only a few minutes into the program.
I appreciated that the content was part presentation, part video learning, so that the Facebook team could show us exactly what the screen looks like when you use the CreateAds tool or boost a post.
What I found most valuable was that I can learn more about how to use the Facebook products for my business in these 3 places. It makes sense, but I didn't realize that they had organized a learning area and I know that I will benefit from it.
The event included a panel discussion with 3 local women business owners and they did a terrific job. Debbie Page (business mentoring), Claire Sumadiwirya (Bellden Cafe in Bellevue) and Jennifer Jedda (JJ Caprices (accessories). They gave real-life examples of how they use Facebook to connect with customers and target their advertising specifically to the demographic that generate sales for their business.
There are a lot of classes/seminars/events that promise results for small business people, but this session felt like it was truly loaded with helpful guidelines. As with any endeavor, the time and effort required to learn to use Facebook as a marketing tool rests solely on the business owner. For their part, I think Facebook has done a good job making the tools easy and user friendly. And with any worthwhile session, I felt antsy for it to finish so that I could get started. Nice work and thank you for providing this free training.
#shemeansbusiness #finddelight #womeninbusiness