Design professionals around the world reference Pantone colors and numbers to describe colors accurately. Pantone's website describes it as providing the "standard language for color communication." What a cool business. As a color lover, nothing makes more sense to me than having a worldwide reference point. Saying that I wanted a wall color that matched a Revlon lipstick or a DMC embroidery floss, would drive a painter bananas.
Pantone's Color of the Year for 2015 is Marsala 18-1438. Now I know that when interior designers think marsala, it's unlikely that red velvet whoopie pies come to mind, but I think they are a perfect match for this unusual reddish brown color. I scoured my photo drive looking for a photo that was a good example of marsala and can say with certainty that I am not drawn to that color. I have photographed every imaginable shade of pink and blue in my day, but there is a somber quality to the color marsala that has made it easy for me to pass it up.
Now if we're talking baked goods, I like color marsala just fine.
*Note: I photographed these gorgeous Red Velvet Whoopie pies in Bar Harbor, Maine back in 2009.