Celebrating the 12 Days of Valentine's Day helps make lovely gestures a habit. It's a time when you do little things to show love for family, friends and yourself. Wear a pink sweater one day, put red food coloring in your cake batter, set the table with red place mats - everything counts when you are celebrating the fact that you love a lot of people.
There is no set schedule. There isn't a "number" relationship between the days (meaning you don't have to sneak 10 Hershey kisses into a loved one's pocket just because it is Day 10). Nope, you just do what feels right and fits into your schedule on any particular day leading up to Valentine's Day.
When someone compliments your pink scarf, just smile and say that its in honor of the 12 Days of Valentine's Day. If your neighbor questions your sudden gift of 6 muffins, tell her it's The 12 Days of Valentine's Day. Have fun with it. And let me know how your coworkers and friends respond.
Day 1: Call an old friend to talk.