It looks like Hello Kitty herself designed these sweet treats and put them in gingham check baking cups. When I was at the Japanese department store, Shirokiya, at the Ala Moana shopping center in Honolulu, there were beautiful packages like this filling refrigerated cases.
The store is a truly a department store (see map) filled with stations selling accessories, paper goods, electronics, cosmetics and then an unbelievable selection of freshly prepared hot and cold dishes. I was marveling at the sheer number of employees required to staff each station.
While I have never been to Japan, it is not hard to see what a treasure Shirokiya would be to the Japanese living and working in Hawaii. Every where you look, an authentic taste of Japan is at your finger tips.